Stand Against Bland


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“Stand Against Bland!”

For Multi-award-winning marketing and communications maverick, Sylvester Chauke, this is more than just a sentence, it is a call to action and a way of life. It is this unique approach, ‘stand against bland’, that has allowed him to stand out as a powerful creative and marketing force. His track record is undeniable and his reign as the country’s number one brand maverick keeps teaching the rest of us why we must choose to Stand Against Bland.

His illustrious career boats time as the national marketing manager for Nando’s South Africa, then later at MTV Networks Africa as its director of marketing and communication. In 2012, armed with years of experience and a stand against bland approach, Sylvester established DNA Brand Architects, a marketing and brand consultancy that works with some of the most revered brands on the continent.

Peers have been quick to recognise Sylvester’s marketing approach and he has been invited to serve on boards such as the University of Johannesburg Advisory Council and the South African State Theater. In 2017, Sylvester walked away with the All Africa Young Business Leader of the Year Award.

And in 2018, DNA Brand Architects bagged Medium Sized Agency of the Year and, shortly afterwards, the company made history as the first black-owned agency to win PRISM Campaign of the Year in its 22-year history. This book is a look into the art of marketing and business, and also takes readers inside the mind of a man who has stood out, brilliantly and consistently, from the rest.

Sylvester Chauke is the founder of the marketing and brand consultancy company DNA Brand Architects. But he is not just an advertising maverick. At age 31, Chauke was selected as one of the five young people to represent Africa at the World Economic Forum’s (WEF) annual meeting in Davos, Switzerland. There is a lot more to this young leader than just marketing-speak.