978-1-928337-88-1|R250| Available at all good book stores
Multi-award-winning Sylvester Chauke is a self-confessed Madonnacrazy, entrepreneur and founder of DNA Brand Architects. After an illustrious career as the national marketing manager for Nando’s South Africa, Sylvester joined broadcasting giant MTV Networks Africa as its director of marketing and communication. In 2012, Sylvester established DNA Brand Architects, a marketing and brand consultancy that works with some of the most revered brands on the continent including Vodacom, Pernod Ricard, SABMiller, Boardmans and Steers.

Being a change leader, Chauke has a unique approach, ‘stand against bland’, which has allowed him to stand out as a powerful creative and marketing force. His track record is undeniable and his reign as the country’s number one marketing maverick keeps teaching the rest of us why we must choose to Stand Against Bland.

This book illustrates the colourful career of a man often referred to as ‘the dancing CEO’ – due to his tradition of bringing dancing into the office – and also takes readers inside the mind of a man who has stood out, brilliantly and consistently, from the rest.


Sylvester Chauke is the founder of the marketing and brand consultancy company DNA Brand Architects. But he is not just an advertising maverick. Three years ago, at age 31, Chauke was selected as one of five young people to represent Africa at the World Economic
Forum’s (WEF) annual meeting in Davos, Switzerland. There is a lot more to this young leader than just marketing-speak.

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